The Cleaning Company are a Dublin based cleaning company that offer domestic & commercial cleaning services. They are an ambitious company with big ideas of where they see the business headed. One of the factors they felt would be crucial to the success of the business was the brand’s visual identity. So they approached me in February 2020 to design it. Since the redesign of the brand's visual identity, The Cleaning Company have tripled their sales.
The success of the brand identity is a result of rigorous research and development of strategy coupled with innovative design implementation. The Cleaning Company target their services at two very different audiences and so it was important that their visual identity was designed to speak to both their corporate clients as well as their home owner market.