Social Gravity are a digital marketing company that specialise in helping small businesses to grow their online leads through digital marketing and SEO strategies. I had the pleasure of working with Social Gravity to re-design their brand's visual identity, as the company looked to modernise their brand and target new audiences. Social Gravity are a company that sell growth. Growth in traffic, growth in leads, and growth in revenue as a result. With that in mind I knew that this piece of information should inform how the brand identity was designed. The logo is quite a blatant depiction of growth with subtle references to an upward trending line graph dotted around the identity.