The job was to create a holistic visual identity for the 2019 Dublin School of Creative Arts Graduate Exhibition, that showcased the uniqueness of the graduates and their work. The concept developed in the way it did because we believe that, as creatives, we are working in a particularly critical moment in time. The world we are immersed in is one that is plagued with political, environmental and societal issues. Utilising our craft as our voice, we have the ability to respond to a multitude of issues that anger, motivate and inspire us. Through our work, we can spark conversations, form opinions and inspire action. The identity was created to reflect both that purpose, and desire.