Cleaning Evolution are a startup cleaning company focused primarily on commercial properties. They are based in Dublin but have ambitions to grow to reach national and international scale and challenge the big players in the cleaning industry. Our primary goal for this brand identity was to differentiate Cleaning Evolution from its competitors such as Bidvest Noonan, and OCS. We did this by creating a graphic system from shapes found in the logo that stem from isometric interpretations of commercial properties. The use of imagery throughout this identity is intended to strike a chord with Cleaning Evolution’s commercial audience, creating an identity that resonates with potential clients.