Smart Talent Group
Logo Design/
Brand Identity

Smart Talent Group is a sales recruitment agency based in Lucan, Dublin, that helps companies to find the critical sales and commercial talent needed to scale their company. Michael McGowan, co-founder of the company, approached me with a request to brand his new company. The logo consists of a play on the formal structure of the letters at the end of the word ‘Smart’ and the beginning of the word ‘Talent’, to create an icon representative of upward growth, something that is very relevant, familiar, and sought after in the world of sales. This icon is used throughout the rest of the brand material in various ways.