Award Winning, Freelance Motion Graphics Designer Based in Dublin

Motion Graphics & Animation Services that Engage Your Target Audience

Video content continues to rise in popularity and is now considered one of the most influential components in content marketing. There are several benefits your business can take advantage of by using motion graphics and animated content as part of your marketing strategy - It helps you in creating thought leadership as well as building credibility in your industry. Motion Graphics have changed how businesses deliver information.  

Research has shown that 54% of consumers want to see more video content from a business or brand they support. Videos provide an additional dimension to businesses' content. They are proven to make information clearer and easier to understand than text-based content.

How Can A Motion Graphics Designer Benefit My Brand?

The abundance of content on the internet has made it increasingly difficult for businesses to get their brand in front of the people that matter and engage their target audience. Including motion graphics in your content strategy can help you to stand out in a crowded marketplace with clear and concise information. The following are examples of how you might use motion graphics and animation as a way to differentiate your brand from your competitors and engage your target audience:

Explainer Videos:
Explainer videos are animated videos that contain short, digestible pieces of information about your brand and/or the products or services you provide. Explainer videos are an effective way of distilling complex information into short, bite-sized animations.

Research has shown that having product videos on your website can help to increase the likelihood that customers will trust your brand and buy your products.

Sharing Information in the form of animated information graphics can play a crucial role in creating an engaging experience for the user/viewer. Using animated infographics as a tool for communication on your website and on social media can drastically improve your engagement. Researchers have proven that people are 1200% more likely to share video content than static images or textual information.

Our eyes are trained to detect movement in otherwise motionless environments. This is something that used to help us avoid dangerous predators, and is now something that many brands take advantage of to engage and attract their target audience. Studies have shown that message and image retention is increased by 95% when displayed in motion format, so if you want to build a memorable brand, the evidence suggests that motion graphics and animation can’t be ignored.

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Why Choose Finan Callaghan For Web Motion Graphics & Animation Services?

I create animations for businesses to help them attract and retain their ideal customer base. I design strategy-led motion graphics and animations that help to create brand awareness and boost sales and conversions. I do that by getting to know your brand, its values, and your target audience, and creating motion graphics with clear narratives that tell compelling stories that resonate with that audience.

What Format Do You Provide The Finished Product In?

All motion and animated work is delivered in standard mp4 format. This will allow you to use them on your website and any other online platform. Motion graphics & animations in standard format can also be easily used in presentations, email marketing, and on social media.

How Long Does It Take To Make A Video?

This varies depending on the scope of the work involved and the scale of the job. If you have any specific queries about the timeline, please get in touch at or schedule a free 30-minute video consultation.

What Type Of Motion Graphics Video Do You Make?

The possibilities are endless really, depending on the needs of the job. The following are some examples of the type of work I have done in the past. If you have any specific queries related to motion graphics, please get in touch at or schedule a free 30-minute video consultation.

  • Explainer Videos
  • Logos
  • Infographics
  • Icons
  • Animated Stories
  • Sales Videos

How Will Animations Benefit My Brand?

  • Get real-time feedback - videos are more likely to provoke comments from your target audience.
  • Eye-catching videos have a higher retention rate which helps to increase brand recognition.
  • Videos that resonate with your target audience help you to increase engagement and get ahead of your competition.
  • Videos boost your SEO ranking a lot.

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