What are Motion Graphics

Finan Callaghan
April 16, 2021

What is Motion Graphics? Everything You Should Know

Do you want to know what is motion graphics? Well if you are a commoner just like me you are probably still a little confused about this concept. So I am going to speak about it in layman's language and guide on what exactly is motion graphics.

Motion graphics is nothing but animation with text as a major element of it. It is not exactly character driven like animations though. It is the best and most effective way of conveying a message to your viewers. You can add some audio to give some depth to it. 

What’s the best part about motion graphics? You can leave a long lasting effect with a short and simple video. It’s the most successful way of driving someone's attention. Whether you are from the entertainment business, healthcare, education or any other field, motion graphics can do the drill for you.

How can you benefit from motion graphics?

  • You can get the best motion picture done up in minimum time.
  • It is the most cost effective method.
  • The content you share via the graphic motions will be super easy to understand.
  • It is the best possible way to get recognition for your brand.
  • It can be shared in the easiest and quickest possible way on social platforms.
  • It will make your brand look different. 
  • You can add different effects to it and make it look pretty attractive.
  • It is the most effective way to market your brand.
  • It is the easiest way to keep in touch with your target audience.
  • There is less competition in the video content world.
  • The content looks super appealing.
  • An eye catchy video spreads like fire.

Some disadvantages of Motion Graphics:

Are there any disadvantages of motion graphics? Well, every coin has two sides and this is no exception.

  • Require a lot of effort. 
  • Need for high level creativity.
  • You need up to date softwares to design the best.
  • Requires a really fast speed internet connection.
  • It’s not the most suitable way of conveying a serious message.
  • You cannot showcase everything about the product.

How can you make the most effective motion graphic visual?

By now you are aware that motion graphics can do wonders. Here’s how you can make an incredible one.

  • Convey the most complex idea in an easy to understand and read pattern. Break down the idea so that it is quick to grab.
  • Keep your audience engaged. Make sure there’s no room for repetition or boredom.
  • Nobody wants to waste time watching something lengthy. Clearly, it makes a person lose interest. So keep it short and crisp. The shorter, the better.
  • The world is your oyster. You can go as wild as possible. Let you viewers imagine and that’s exactly what they love about motion graphics.

What is Motion Graphics:

I came across a lot of people trying to figure out what motion graphics is. This is exactly what inspired me to speak about it. 

The end goal of any motion graphic is to promote a service or a product. It is the most ideal option for almost every brand. It is also the most powerful tool to entertain and inspire your viewer to take a prompt action. If your primary goal is to create brand awareness or social engagement, without a doubt start working on the best motion graphic.

Do it yourself or hire a professional. It’s not rocket science. And if you have any doubts on the same, we are more than happy to help.

Hope you got the answer to your question "What is motion graphics." If you need help in designing one, contact Finan Callaghan today!

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