Case Study: The Cleaning Company

Finán Callaghan
February 12, 2021

At the beginning of 2020 I designed a brand identity for The Cleaning Company (or thecleaningcompany.ie), formerly known as Meadowview Cleaning. Luke, the owner of the business, came to me with ambitious ideas of where he wanted to take the company and the means with which he thought it would be possible to do so. One of the factors he felt would be crucial to the success of his business was the brand’s visual identity.


A year on from completing the design of The Cleaning Company’s brand identity, I checked in with Luke to see if the re-brand has had the impact he was hoping it would have. He replied:

“I have noticed a massive growth in sales over the past year [since getting my brand identity re-designed]. My sales were up 360% in 2020 compared to 2019. The brand looks professional when quoting and talking to clients and that immediately puts us ahead of most of the competition.”

He went on to discuss how the consistency of the brand’s visual identity “helps a lot with the professional image of the company and lets clients know you’re the real deal. And a side note — “branded Uniforms do wonders too.”